I wonder how you go about copyrighting images of Greek Goddesses. Maybe Nike could have an ad campaign during the Olympics and use this or a similar image.
What's the comittee's next idea? Maybe they'll give all the winners a big velcro tick to stick to their chest.
She has been used before, she's the usual 'gal, however London could have gone their own way.
Perhaps Adidas should have twigged as well.
Still seems like something someone would notice.
Yes, since 1928 in fact.
"The obverse of each Olympic medal from 1928 to 2000 features Nike, the Greek goddess, with a palm in her left hand and a winner's crown in her right. The official name and year of the Olympiad and the name of the host city are also included, along with the coliseum of ancient Athens, a vase, the Olympic rings and a horse-drawn chariot. However, since the 2004 Olympics, the medals have depicted Nike flying into the Panathenic stadium. This picture makes a definitive reference to the Greek character of the Games. Also, each host city is allowed to design the reverse of the medal. In the 2008 Summer Olympics, Beijing represented Chinese culture with a ring of jade inlay."
This is from:
The other side, to me, seems like a reject of the original logo design. In other words, who ever designed the original logo probably thought, this looks crap, followed by intense scribbling out by the designer, only for someone 'in the know' to pick it out of the bin and say 'hey, this is exactly what we're looking for in a trendy image!'.
All in all, awful is the word that still springs to mind